In this blog post, I’m going to teach you how to write clothing descriptions that sell. Your customer will miss out on the wonderful feeling of strolling while hearing the swish of chiffon as it catches the breeze - unless you tell her. Through words, you must convey the feel, fit and experience of wearing that pleated chiffon maxi skirt. Enticing clothing descriptions seal the deal when it comes to online shopping. Images and videos will only take you so far. That also means fashion brands have to work hard to make up for the loss of the tactile shopping experience.Īs a fashion copywriter, I’m here to tell you that words have to do the heavy lifting. No mom is dragging her mischievous 4-year-old to Nordstrom unless there's an emergency. Malls are going extinct and everyone shops online. All while insisting it must be time for that chocolate chip cookie. You’d run your hands over soft cashmere sweaters and breathe in the scent of fresh leather. You could dip between the hanging garments and get lost for a minute amongst sparkly party dresses or crisp wool suits. (There were no iPhones to keep you occupied back then.) So your entertainment was the touch, sight, and smell of the department store. Do you remember shopping with your mom when you were little? It felt like you were a tiny hostage in a wondrous playland of texture.
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